Url Resource class Title Creator Subject Description Publisher Contributor Date Type Format Identifier Source Language Relation Coverage Rights Alternative Title Abstract Date Available Is Part Of Spatial Coverage Bibliographic Citation License Degree Editor Doi Identifier Issue Page end Page start Volume Funded by Supported by Contact information Department or school name within institution Organization Biography Key Words Note Editorial note History note Type Coordinates Start End Location Note https://wou.omeka.net/s/repository/item/4847 Hispanic Advertising and Higher Education: Using Advertising to Encourage Hispanic Enrollment at WOU Leslie Martinez advertising | Spanish | Hispanic | higher education 6/1/2018 Text | Honors Thesis honors_theses/166 eng Western Oregon University Library has determined, as of 06/01/2023, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author. | http://rightsstatements.org/vocab/InC/1.0/ Advertising is a powerful tool meant to sway a consumer’s decision to use a product or a service. Typically, this is regarded as negative, but I propose using this tool to encourage aspirations of higher education among currently underrepresented youth with the goal of encouraging undergraduate enrollment at WOU. This thesis examines the current state of higher education among this group and the challenges they face. It also looks at how WOU has historically targeted this demographic and dedicated its services to their success. Lastly, it explores advertising theory in the higher education space and in order to create a custom Mock Campaign for Western Oregon University’s potential use. Honors Program David McDonald | Gavin Keulks