Title

PURE Identity Manual

Author

Cristin Stevens

Faculty Sponsor

Jen Bracy

Abstract

Published standards are essential for providing consistency in a organization’s graphic identity. This set of standards was selected in 2010 by the PURE Executive Committee to provided the basis for that set of standards for PURE.

The aims of this brand identity are:

To create a single, consistent, and clear visual identity for PURE: Program for Undergraduate Research Experiences.
To project PURE as a professional, reliable, dynamic and contemporary organization.
To standardize the organization’s visual presentation in a number of applications, thereby increasing consistency of the image projected

From the Editor: This manual was submitted to the PURE executive committee along with five others during the 2009-2010 academic year. It was selected by the committee for use in PURE publications. Some changes have been made as PURE has evolved, but the manual in itself remains an outstanding example of WOU undergraduate work.

Subject

Art and Design

Graphic Design

PURE

design

graphic design

identity

Rights

Western Oregon University Library has determined, as of 06/01/2023, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author.

http://rightsstatements.org/vocab/InC/1.0/

Type

Text;Image;StillImage

volume

1

Date Published

5/29/2012

Note

Jen Bracy

Alternative Title

PURE Identity

Identifier

pure/vol1/iss1/3