WOU Community Health + Polk County Family Thrive Kits: Social Marketing Campaign To Prevent COVID-19 Among Latinx Families
Item
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Title
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WOU Community Health + Polk County Family Thrive Kits: Social Marketing Campaign To Prevent COVID-19 Among Latinx Families
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Author
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Fabiana Palma Vasquez
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Sonia Castañeda Felix
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Karissa McClanahan
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Jenny Leon
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Maddie Dirren
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Emily Vala-Haynes
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Megan Patton-Lopez
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Date
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27 May 2021
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Type
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Text; Image; StillImage
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Identifier
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aes/310
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Language
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eng
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Abstract
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The WOU Community Health + Polk County COVID-19 Project is a partnership between Western Oregon University and Polk County Public Health Services that provides contact tracing and outreach efforts to Polk County, OR. During this pandemic, Latinx families have been disproportionately affected by COVID-19. For this reason, our team has developed Family Thrive kits that follow health literacy guidelines and provide culturally appropriate information for families in English and Spanish. The purpose of the Family Thrive kit is to provide information and materials that encourage safe COVID-19 practices and family well-being. Information provided is tailored to the needs of families with children and focusing on several health issues and local resources. As of June 2021, we will have collaborated with more than 20 community-based organizations (CBO’s) and provided more than 2,246 kits to families throughout Polk County. We continue developing materials and building relationships with new CBO’s to raise awareness of COVID-19 prevention strategies.
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Rights
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Western Oregon University Library has determined, as of 05/27/2021, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author.
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http://rightsstatements.org/vocab/InC/1.0/
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Department
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Health/Exercise Science
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Faculty Sponsor
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Megan Patton-Lopez
