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Title
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ReNew Clothing: More than a Logo
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Creator
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Julianna Tinker
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Exit Requirement
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Honors Thesis
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Date of Award
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Jun-23
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June 15, 2023
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Honors Program Director
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Gavin Keulks
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Faculty Advisor
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Tiara Good
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Abstract
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This thesis will explore the creation of a brand identity for a sustainable clothing and lifestyle company. Brand identity is a key aspect of success and a large portion of a brand's overall value. Along with the value of sustainable and ethical clothing production, this project will emphasize the value of design as a communication tool. The project will begin with a discussion on the research surrounding sustainability, visual communication, and branding. This will include looking at branding and design strategies of existing sustainable companies. Next, the project will feature development of the brand including name and concept. The creation of the brand identity will include the making of a logo, color palette, a business card, and an app mockup. Through the creation and development of these visual elements, this thesis will explore the importance of aesthetics, in the success of a company. I will conclude with a discussion and reflection of the design process. The outcome of this thesis is the creation of a sustainable clothing and lifestyle brand, as well as its brand identity.
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Type
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Text
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Language
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eng
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Rights
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Western Oregon University Library has determined, as of 06/01/2023, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author.
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http://rightsstatements.org/vocab/InC/1.0/
