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Title
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The Mobile Gaming Industry Meets Big Data
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Creator
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Huanqing Wu
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Degree Name
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This project was submitted as part of the requirements for the Masters in Management and Information Systems program.
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Project Type
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professional_project
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Date
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3/21/2018
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Abstract
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Currently, the mobile gaming industry is taking over the video gaming industry. The convenience and universality of mobile devices are rapidly growing the revenue of the mobile gaming industry. With large amounts of players’ data leave both in-game and outside the game, mobile game companies can use techniques of “Big Data” to store and process the data they gathered, and increasing profits and competitive edge by using it. The paper addresses three aspects of using big data in mobile game industry:
Taking a look at the types of user’s mobile data that are available to developers.
Examining the ways that the collected data can help companies in optimizing the game experience.
Precise delivery of material such as targeted advertising may prove to be a good way for mobile gaming companies to manage the data.
In other areas of business, leading companies like Amazon, T-Mobile, and Starbucks are using big data, but only a few companies such as Tencent in the mobile gaming industry using big data to improve their business. While the mobile gaming industry is well-developed, there is still room to improve, and when they start using big data, a new era will unfold.
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Committee Member
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David Olson, Scot Morse, Paul Disney
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Rights
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Western Oregon University Library has determined, as of 05/31/2023, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author.
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http://rightsstatements.org/vocab/InC/1.0/
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Language
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eng
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Date Available
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3/21/2018
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Type
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Text
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Identifier
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computerscience_studentpubs/10
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department or school name within institution
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Computer Science
