Michelin: the Phoenix of French Modernity in the Twentieth Century

Title: Michelin: the Phoenix of French Modernity in the Twentieth Century
Author: Zachary R Hammond
Faculty Advisor: Max Geier
Date: 1/1/2013
Abstract: This article looks at the cultural and economical effects of the Michelin Tire Company during the twentieth century. It analyzes the role that Michelin played in reinventing Frances culture as a center for sophistication and modernization. This paper looks at the aspects of modernity in colonialism and French nationality as well as the Michelin Tire Company's fight to rejuvenate the nation's cultural notions of travel and leisure. From their humble french beginnings to their international corporation this thesis shows the Michelin Tire Company's role in modernizing France to its new founded glory.
Type: Text
Keywords: Michelin; Tires; Modernity; France; Phoenix
Language: eng
Rights: Western Oregon University Library has determined, as of 06/09/2022, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author.; http://rightsstatements.org/vocab/InC/1.0/
Department: History
Identifier: his/25
Bibliographic Citation: Hammond, Zachary R. "Michelin: the Phoenix of French Modernity in the Twentieth Century." Department of History senior seminar thesis paper, Western Oregon University, 2013.