Data Analytics Helps Business Decision Making

Item

Title
Data Analytics Helps Business Decision Making
Creator
Fengzhu Jiang
Degree Name
Master of Science in Management and Information Systems
Project Type
professional_project
Date
3/20/2017
Abstract
While business analytics increases its use in gaining data driven insights in supporting business decision making, there has been little research done concerning some of the mechanisms that business analytics uses in improving decision making. Drawing on contingency theory and information processing views, this paper analyzes data analytics, linking IBM Watson Analytics to organizations such as an analytics analyzing airline survey, as well as how data analytics helps in decision making. The purpose of this study is, therefore, to examine the data analytics in decision making. This study examines the history of data analytics and the significance of data analytics while reviewing the traditional business intelligence solutions. Additionally, this study provides a statement of problems demonstrating the features and capabilities of IBM Watson analytics; business components, including the benefits offered by business analytics and cost involved; technology components and IBM Watson Analytics demonstration; and results. IBM Watson results show that it intelligently connects, analyzes, and secures data, hence, improving decision making, as well as customer service. Therefore, the key results and findings show that business analytics positively impact the capability of information processing, which in turn, positively influences decision making. This study’s results supports literature from business analytics through inclusion of useful insights into applications, features, and capabilities of IBM Watson Analytics and assistance of data driven decision-making while comparing IBM Watson Analytics with other tools in decision-making.
Committee Member
David Olson, Scot Morse, John Morris
Rights
Western Oregon University Library has determined, as of 6/10/2022, this item is in copyright, which is held by the author. Users may use the item in accordance with copyright limitations and exceptions, including fair use. For other uses, please ask permission from the author at the email address listed above.
http://rightsstatements.org/vocab/InC/1.0/
Language
eng
Date Available
6/10/2022
Type
Text
Identifier
theses/125